Shanie Black
Copywriter
Yoplait set up a hotline for all the unsolicited opinions moms receive on a daily basis. Yes, it's a real number, but you'll never reach a real human, just an endless labyrinth of phone tree options. Go ahead, give it a call.
An unbranded out of home campaign included wild postings and tear-away flyers, while a fleet of mommy influencers help spread the word with personal anecdotes and Mom Tips swag that Moms everywhere wanted to get their hands on.
Bonus* This is a prototype film staring me, Shanie Black, as your host.
Copywriters: Shanie Black + Nick Panayotopolous
Art Directors: David Cole + Chena Stephenson
CD: Tara Lawall
Director: Ian Reichenthal