23andMe wanted the world to know that our genes can tell us more than just our ancestry, so we decided to let the genes speak for themselves. Not only did we win the pitch, but I got my Hal Riney moment when I was chosen to voice the spots.

ADWEEK: Meet the Quirky Genes That Determine Who You Are in 23andMe’s New Ad Campaign

ANTHEM :30

CELIAC DISEASE :30

MUSCLE COMPOSITION :30

SLEEP MOVEMENT :15

TIMES SQUARE BILLBOARD

Copywriter: Shanie Black

Art Director: Rosie Geozalian

CDs: Adolfo Alcala + Nick Kaplan

Director: Stacy Wall