16 WORDS - ONE BILLION IMPRESSIONS

With one headline at a Harlem train station we trolled the leader of the free world and turned Smirnoff into an overnight viral success.

2018 Art Directors Club Awards: Silver (OOH - Poster) Bronze (Craft - Copywriting)
ADWEEK: Smirnoff Pours Some A+ Snark on Trump With Ad About Its ‘Ties to Russia’
Mashable: Smirnoff slams Trump's Russia relationship in punchdrunk, brilliant ad campaign

VIRAL SUCCESS

When an NYC commuter posted the ad on twitter, it quickly took off, making it's way to the front page of reddit in one day.

MEDIA COVERAGE

The story was picked up by the media internationally, from the U.S. to the UK, Germany, France, India, Mexico and many others. Everybody was talking about it, even CoCo.

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COPYWRITER: Shanie Black

ART DIRECTOR: David Cole

CDs: Adolfo Alcala + Brandon Pierce