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Shanie Black

Copywriter

  • Work
  • About
  • EXPERIENCE

Get this, Smirnoff is actually good vodka. It wins taste tests and has tons of awards, but with it’s affordable price point people think of it as a bottom shelf choice. 

To reaffirm Smirnoff’s quality credentials we found a spokesman who is equally misunderstood to show the world that you should never judge a vodka by it’s bottle. 

That spokesman was legendary actor Ted Danson, a man whose agents, managers, stylists, lawyers, and publicists all insist is a totally down-to-earth guy

Who Do You Think I Am? 60s TV

 

Regular Guy: 30s TV

Made In America: 15s TV

Most Awarded: 15s TV

Since 1864: 15s TV

Copywriter: Shanie Black

Art Director: David Cole

CDs: Adolfo Alcala + Brandon Pierce

Director: Mike Warzin

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