Get this, Smirnoff is actually good vodka. It wins taste tests and has tons of awards, but with it’s affordable price point people think of it as a bottom shelf choice.
To reaffirm Smirnoff’s quality credentials we found a spokesman who is equally misunderstood to show the world that you should never judge a vodka by it’s bottle.
That spokesman was legendary actor Ted Danson, a man whose agents, managers, stylists, lawyers, and publicists all insist is a totally down-to-earth guy
Copywriter: Shanie Black
Art Director: David Cole
CDs: Adolfo Alcala + Brandon Pierce
Director: Mike Warzin